.png "ShareChat appoints ex Google India leader Neha Markanda as CBO to drive revenue, growth, and regional content strategy across India with Moj and 325M monthly users.")
I am Aadi. I did my MBA in marketing and finance. I have spent years watching startups find their groove and investors spot signals that matter. Now I want to share why this move from Neha Markanda matters in a way that is more than just a neat headline.
Summary:
Ever wonder what happens when someone who knows how to drive billions in revenue steps into social media land in India Read on if you want to peek behind the curtain at how ShareChat and Moj are aiming to level up.
1. Neha Markanda leaves Google India to become chief business officer at ShareChat and Moj.
2. She replaces Gaurav Jain who exited earlier this summer.
3. Her job is to steer revenue strategy grow the business and firm up partnerships across India.
4. She brings over 22 years of cross-industry experience from Meta, GSK, Pepsi, ITC, HCL, and Google.
5. ShareChat is aiming for a revenue run rate of around Rs. 1200 crore against 325 million monthly users.
Ever had that moment when someone just walks in with the sort of resume that makes you pause, Well that seems to be the case with Neha Markanda stepping into ShareChat as CBO. It is not every day that a person who has been steering Google India’s health strategy and e-commerce verticals shifts gears to run revenue and growth at one of India’s fastest growing social media startups.
Markanda is not a fresh hire She replaces someone who left in June and she arrives at a time that feels like the company just hit a checkpoint of its own. With ShareChat and Moj together boasting 325 million monthly users there is raw power in regional reach and language-first content.
Imagine a platform where small town creators drive daily engagement and a new CBO sits in front of a whiteboard plotting how brands connect deeper with every local corner of India. This is the new playbook for growth in social media in India.
Her past roles at Meta, GSK, Pepsi, ITC and HCL suggest she has been the fixer when narratives or numbers needed a reboot. Building brands teaching them how to measure return on spends and actually delivering growth on the ground These are the sorts of skills that can raise the entire revenue strategy for ShareChat and Moj.
What makes this hire stand out from the usual startup hiring news is timing. ShareChat is profitable and chasing that Rs.1200 crore revenue run rate. Yet they trimmed 5 percent of their workforce recently and raised debt last year.
That mix of caution and ambition signals that they are under the hood trying to tune up systems before they step on the gas. For investors this is the kind of leadership shift that hints at a company moving from scale to sustainable monetization.
Picture this scenario. Brands are looking to break through in markets where vernacular content rules and big, noisy platforms feel a bit generic. Neha comes in and says lets build for cultural nuance not just scale. She could be setting the stage for partnerships that actually feel local. Not just speaking Hindi or Tamil but speaking your town. In a country where regional content is becoming the next growth frontier her arrival could decide how ShareChat holds ground against global social media players.
5 things to Do’s And Don’ts For Startups, Founders, Investors, Traders, and Students:
1. Do hire leaders with a hybrid of strategy and execution chops not just titles.
2. Do time your expansion when internal systems have breathing room not pressure.
3. Do invest in regional strength before chasing global scale.
4. Don’t assume big profiles automatically fix structural gaps.
5. Don’t shy away from leadership decisions that shake up the playbook when trajectory needs correction.