.png "SuperK raises Rs 100 crore in Series B funding, doubling valuation to Rs 477 crore. The franchise grocery chain is expanding across tier III towns in Andhra Pradesh, Telangana, and Karnataka.")
SuperK raises Rs 100 crore in Series B funding, doubling valuation to Rs 477 crore. The franchise grocery chain is expanding across tier III towns in Andhra Pradesh, Telangana, and Karnataka.
I am Aadi, an MBA in marketing and finance with a deep interest in how startups scale in tier II and tier III India. Over the years I have tracked the rise of affordable grocery chains, franchise retail models, and consumer brand investments. This lens helps me break down why SuperK’s latest funding is more than just another startup headline.
Summary:
1. SuperK valuation rises to Rs 477 crore, up from Rs 198 crore in its last round
2. Raises Rs 100 crore in Series B funding led by 3STATE Ventures and Mithun Sacheti
3. Participation from Blume Ventures, Xeed Ventures, and cricketer Shubman Gill
4. Operates 130+ franchise grocery stores across 80+ small towns in South India
5. Fresh capital to drive expansion in Andhra Pradesh, Telangana, and Karnataka
SuperK has raised Rs 100 crore, about 11.5 million dollars, in its Series B round in July 2025. This funding has more than doubled its valuation to Rs 477 crore or 56 million dollars. The lead investors are Binny Bansal’s 3STATE Ventures and entrepreneur-investor Mithun Sacheti, with continued support from Blume Ventures and Xeed Ventures.
A notable addition is Indian cricketer Shubman Gill, who brings both investment and strong brand recall to the startup. For a young retail company, this blend of institutional capital and celebrity backing creates visibility beyond metros.
Founded in 2020, SuperK is building a modern grocery chain for tier III to tier V towns. Instead of running company-owned stores, the brand uses a tech-enabled franchise retail model. Local entrepreneurs operate stores while SuperK manages procurement, technology integration, and pricing efficiency.
This makes expansion faster, keeps overhead costs low, and ensures stores stay rooted in community needs. At present, SuperK has over 130 stores across Andhra Pradesh, Telangana, and Karnataka.
SuperK’s growth reflects a bigger trend in India’s retail market. Organized grocery penetration in small towns is still low, but demand for affordable, modern shopping experiences is rising. Families want better prices and wider product variety without paying metro-level premiums.
Investors are noticing. Metro-based chains face high rents and tough competition, while small town grocery startups like SuperK are winning with leaner models. By blending trust of local kirana-style stores with organized retail systems, SuperK is shaping a new consumer experience.
With the fresh funding, SuperK plans to expand deeper into Andhra Pradesh, Telangana, and Karnataka before moving wider. The company also intends to strengthen supply chain systems, improve technology for franchise partners, and hire more talent to scale operations.
5 things to Do’s and Don'ts for founder and startups:
1. Do tap underserved tier III to tier V towns where competition is lower
2. Do focus on strong supply chains and pricing control
3. Do empower franchise owners who understand local needs
4. Don’t ignore technology but don’t rely on it as the only solution
5. Don’t let valuations overshadow fundamentals