.png "Credgenics acquires Arrise to launch CG Setu, building a full stack debt collection platform across India. The combined entity targets 850 crore revenue in 3 years with tech and field operations.")
I am Aadi, an MBA in marketing and finance who has worked closely with fintech founders and investors tracking how credit and debt products scale in India. My focus has always been on how financial technology shifts from promises to profits. That lens shapes how I see this latest move from Credgenics.
Summary:
Credgenics acquiring Arrise is not just about bigger revenue numbers. It is a peek into how debt resolution in India is turning into a tech plus field operations game.
1. Credgenics has acquired Arrise to build a pan India debt collection arm under its new initiative CG Setu
2. Arrise operates in over 25 states with 5000 professionals offering services from multilingual outreach to legal advisory
3. The management team of Arrise will remain for five years to ensure continuity
4. The combined entity is targeting annual revenue of 850 crore within three years
5. Credgenics serves 150 financial institutions and posted 220 crore revenue with 25 crore profit before tax in FY25
When Credgenics decided to buy Arrise, it was not just chasing scale. It was signaling a clear strategy. The debt resolution platform backed by Westbridge Capital and Accel is stitching together a full stack system that combines digital tools with on ground field collection under its new initiative called CG Setu.
Arrise, founded in 2019, has already built operations across more than 25 states and employs over 5000 professionals. Their services are not just limited to field collection. They span multilingual customer outreach, automated voice systems, payment management, and even legal advisory. What makes this deal stronger is that Arrise’s leadership team is staying in place for at least five years. Stability at the top matters when you are integrating two businesses that touch both borrowers and lenders every single day.
Credgenics plans to use this acquisition to deploy digitally empowered field staff across the country. For lenders, this means more transparency and better operational performance. For borrowers, it is about smoother communication and hopefully fewer painful collection experiences. It is worth noting that collections are often where trust between banks and customers frays. Credgenics is betting that better tech and trained field personnel can shift that perception.
The financial targets are ambitious. Together the companies want to touch 850 crore in annual revenue within the next three years. For context, Credgenics already serves over 150 financial institutions and reported a 40 percent jump in revenue to 220 crore in FY25, with a profit before tax of 25 crore. To date, the company has raised about 80 million dollars including a 50 million dollar Series B in 2023 led by Westbridge Capital.
If you step back, this move looks like part of a larger trend. Fintech is no longer just about apps and dashboards. Investors are now backing models that combine digital platforms with physical networks. Debt collection is one of those gritty areas where on ground presence is unavoidable. By acquiring Arrise, Credgenics has chosen to face that reality instead of outsourcing it away.
5 Do and Dont for entrepreneurs and investors:
1. Do focus on solving the hard operational gaps in your industry, not just building software layers.
2. Do keep leadership continuity when acquiring companies, it helps during integration.
3. Don’t cut corners on compliance and legal processes in high stakes sectors like debt collection.
4. Don’t overpromise on global ambitions without proving success at home first.
5. Don’t ignore the borrower’s side of the story, reputation can break faster than revenue grows.