.png "Beyond Appliances, a Bengaluru smart kitchen startup, raised 4M Series A led by Fireside Ventures to expand factories, boost R\&D, and grow its smart chimneys, hobs, and cooktops in India’s 30,000 cr market.")
I am Aadi, an MBA graduate in marketing and finance who has spent the past few years tracking how consumer technology reshapes daily life. My focus has often been on startups that sit at the intersection of hardware, lifestyle, and sustainability. The story of Beyond Appliances stands out because it shows how something as ordinary as a kitchen chimney can evolve into a hub of entertainment and smart living.
Summary:
This is not just about another startup raising money. It is about how cooking spaces in Indian homes are slowly turning into connected, tech-driven environments. If you want to see where the next consumer revolution is happening, look no further than your kitchen.
1. Beyond Appliances raised 4 million in Series A led by Fireside Ventures with participation from Dharana Capital
2. Funding will support two new production facilities, R\&D, and product expansion
3. Products include Android-based chimneys, smart hobs, and cooktops with OTT apps, music, and reminders
4. Revenue has doubled since the seed round in November 2024, driven by repeat purchases
5. Expansion is moving beyond Bengaluru and Hyderabad into Mumbai and Delhi, targeting India’s 30,000 crore home and kitchen appliances market
Most people think of kitchen appliances as dull hardware. Yet Beyond Appliances is trying to rewrite that script. The Bengaluru startup has just raised 4 million in a Series A round led by Fireside Ventures with Dharana Capital joining in. The money is set aside for scaling up production by adding two more factories to the current four, building new products, and strengthening research-led innovation.
Founded in 2024 by Eshwar K Vikas and Rakesh Patil, the company has built a product line that feels less like appliances and more like lifestyle gadgets. Imagine a chimney that not only filters smoke but also lets you stream Netflix, listen to your playlist, or set a reminder for groceries. That is the pitch. Alongside, they sell smart hobs and cooktops that integrate similar features.
Growth has been quick. Since its seed round in November 2024, the company claims revenue has doubled. The spike is not just from first-time buyers but from repeat customers who seem to enjoy the combination of function and fun in their kitchens. That loyalty is important because many appliance brands struggle with retention once the first product is sold.
Distribution strategy is also shifting gears. While the company has been active in Bengaluru and Hyderabad, it is now expanding to Mumbai and Delhi. On top of that, it continues to sell online both through marketplaces and its own direct-to-consumer website. The combination of offline and online channels is important if Beyond Appliances wants a serious bite of the Indian kitchen appliances market, which it estimates to be worth 30,000 crore and growing.
What makes this story interesting is how they position the kitchen not just as a utility space but as a central hub of the home. People spend hours there, whether cooking, cleaning, or chatting with family. Adding entertainment and AI-led reminders taps into that reality. Instead of fighting for attention on phones or TVs, Beyond Appliances is betting that the kitchen itself can be a screen and a speaker.
The long-term challenge will be scale. Adding factories shows intent, but managing consistent quality across multiple units is no small feat. R\&D also becomes critical because flashy features can attract attention but only sustained innovation keeps customers coming back. If Beyond Appliances can balance utility with novelty, it might carve out a niche that traditional appliance makers have ignored for too long.
5 Do’s and Don’ts for Entrepreneurs and Investors:
1. Do think about consumer behavior in overlooked spaces. Kitchens and bathrooms can be as disruptive as fintech or mobility.
2. Do balance novelty with everyday value. A chimney that streams music is fun, but it also has to be reliable as a chimney first.
3. Do build distribution across both online and offline channels. Appliances often need physical touchpoints before purchase.
4. Don’t assume repeat customers will come back just because the first experience was flashy. Consistency matters more than features.
5. Don’t ignore manufacturing quality while chasing fast scale. One faulty batch can damage brand trust in ways no marketing can fix.